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Increased Online Visibility

Advanced Tips To Increase Online Visibility in Your Niche

Many of us have our web browsers set to automatically display our favorite search engine, whether it’s Google, Bing, or one of many other less-mainstream search engines. This idea highlights that the ability to find something online and quickly is becoming an integral part of our lives. As a business owner, you are probably beginning to understand the value of increasing your online visibility marketing strategy. We can all agree that if someone is searching for your product or service and your business isn’t among the first within the search results, you won’t see much traffic to your website. How can you improve your online presence? Undoubtedly, you have heard of and even researched popular companies that promise to increase traffic to your website with search engine optimization (SEO). By focusing on keywords specific to your niche, they create content that will make your website escalate on your target audience’s search results. Unfortunately, the business world is very competitive, and the popularity of the SEO strategy is rising. So, is it enough to just focus on keywords? No; and most online marketers will agree. Although it’s an essential component to improve the visibility of your website, let’s discuss seven advanced tips that will help you increase online visibility in your niche.

The Best Way to Increase Your Visibility — Create a Blog

The biggest mistake many businesses make is that their websites don’t include any blog posts. Blogs are a vital part of your website content marketing strategy in which you publish information to help educate your target audience about the products or services you offer. The idea is to attract potential clients with topics that they will search for online.

For example, if I’m experiencing pain in my big toe, the first instinct will be to search for possible causes online. This search could lead me to your podiatrist website blog post that discusses possible causes of the pain in my big toe. Once I’ve reached your website, I will most likely make an appointment with your business if I decide to get it checked out.

Already Have a Blog

You might be patting yourself on the back because your website does have a section for blogs. That’s a good thing, and you’re starting on the right foot. But if you’re looking to increase online visibility, you need to ask yourself:

  • Have I published any articles lately?
  • What kind of topics am I covering?
  • Are you using high-quality content?

Consistent, High-Quality Blogs

Blog posts, considered a type of digital marketing, will connect you with and influence your potential online customers. But the key to a successful blog is to have consistent posts because that is how you will create trusting relationships with your readers. To establish such a relationship, the content you create for your blogs should revolve around topics that your readers will benefit from.  High-quality blog articles will also: Cover specific topics in detail. The objective of a high-quality blog post is to have information that will be practical and beneficial for your reader. Share useful content. Your readers will appreciate posts that include real-world examples, case studies, reliable data, and relevant resources they can use in their lives. Appealing writing style. Thousands of words jumbled up in big paragraphs will not attract your target audience. Blog posts should be scannable and written in a conversational tone. Make sure that your blogs also include web links to your company product or service pages. In time, other web pages will link to your content, providing drive traffic and creating a web of links that search engines will see as relevant and valuable to searchers.

How to Benefit From Social Media

The first step in reaping the benefits of social media accounts is to create one for your business. The next step is to get your account seen by connecting with known contacts and having them share your account. Another way to communicate with your target audience is to join a group or community of individuals that have similar products or services as your business.

Now it’s time to engage with your potential customers. Social media posts include pictures or videos, a short description related to the content your readers are interested in, and a link to your website. The benefits of posting on social media include:

  • Increasing brand awareness. With social media, your business is exposed to a greater audience. It will allow you to promote your products and increase sales by getting your business out there.
  • Providing your website with more traffic. By setting up different social media accounts, you reach people of different demographics. The reality is that a millennial might search on Instagram before going to Facebook.
  • Increased customer satisfaction. Your website might be informative and the place where your clients can purchase your product. Unfortunately, you can’t expect to establish a personal relationship with your customers. For some reason, being on social media humanizes your company and allows you to interact with followers personally.

Prioritize SEO

Creating a blog for your website is necessary because it allows you to utilize and prioritize an SEO strategy. Search engine optimization is the process of improving your site to increase its visibility for relevant searches, improving search engine rankings. Having higher rankings makes SEO another fundamental part of your digital marketing. 

How Does SEO Work?

Before you understand the full importance of SEO, you need to know how search engines work. Search engine sites use computers that go from website to website, collecting information that it indexes. Once they are indexed, an algorithm analyzes the content and ranks your website pages in the order that they show up on search results. What do these search engine algorithms analyze exactly? One of the critical items they study is keywords, which are the words and phrases a person types into search engines. When writing content for your website, whether it’s a product/services page or a blog, your search engine optimization specialist will need to do some research. 

Keyword Research

The easiest way to research the most beneficial keywords is using a keyword search tool. Some of these tools will allow you to enter a broad keyword related to your business and give you a list of related words or phrases. Other tools will allow you to compare your website to key competitors and provide you with a list of words or phrases that they are using. But the idea isn’t to just fill your content with all the keywords possible related to your business. With the research, you have to decide which keywords will increase your online visibility by taking into consideration these factors:

  • Keyword search volume. The quantity of searches doesn’t always translate to more organic traffic. The keywords you use should be something many are searching for and relevant to your business.
  • The intent of people searching. If you sell a specific product, you have to use keywords that identify those looking to buy your product. Some broad keywords will simply pull up results for those looking for reviews or insights into that product.
  • Keyword difficulty. Keyword search tools will help you find the ideal keywords and tell you the difficulty level of ranking for it.

SEO is a Priority

The bottom line is that if you’re looking to improve your online presence, your website needs to rank high on search results. For this reason, SEO should be a priority.

Tip #3: Coordinate Your Efforts With Social Media

There was a time when surfing the web was just about going to different websites, but today’s internet is growing into a gigantic place. Another practical tip for improving online visibility is to increase visibility on social media platforms. Why does social media have such an impact on online success?

The Reach of Social Media

The truth is people are communicating and staying informed worldwide via social media apps. The top social media apps based on the number of active users include:

  1. Facebook – more than 2.7 billion active users
  2. YouTube – more than 2.2 billion active users
  3. WhatsApp – more than 2 billion active users
  4. Facebook Messenger – more than 1.3 billion active users
  5. Instagram – more than 1.2 billion active users
  6. Your first instinct might be to become a user of all the popular platforms to increase your presence. The key to success on social media platforms is the same as with blog posts, you must be consistent, and your content must provide readers with value. So test out multiple platforms and see which layouts will allow you to manage your social channels best.