Brand Engagement
Brand Engagement And Why is it Important
Brand engagement, and what difference can it make to your bottom line? Learn how to implement and measure brand engagement to make a significant difference to your business, both inside and out.
Which audiences does a brand engage with?
There are two potential avenues for brand engagement: external and internal.
External brand engagement is the bond that forms between your business and the public. This can include your target audience of potential customers, existing customers, and the general public who might encounter your brand. Often, brands believe this is the only way in which they engage with an audience.
Internal brand engagement is the connection with your employees or stakeholders. Employee engagement can be just as important as external engagement for building your brand.
What’s the difference between brand engagement and customer engagement?
Brand engagement and customer engagement are similar, but they connect with audiences in different ways. Brand engagement pulls consumers to the business, usually with larger outreach campaigns; customer engagement pushes consumers toward taking an action, such as purchasing a product. Both are important for your sales funnel, but come at different stages – brand engagement is usually more top-of-funnel and is distinguished in how the audience can include people who are unaware of the brand and have never purchased from it.
