Services Offered: Clearly outline the scope of digital marketing services provided, including specifics on SEO, PPC, social media marketing, content creation, etc.

Client Responsibilities: Define client obligations such as providing necessary access to accounts, timely feedback, and approvals required for effective service delivery.

Payment Terms: Detail payment schedules, methods, and any penalties for late payments or additional costs incurred beyond the agreed services.

Intellectual Property: Specify ownership of intellectual property rights related to creative content, campaigns, and data generated during the engagement.

Confidentiality: Ensure confidentiality of sensitive information exchanged during the course of the engagement, outlining terms for handling and protection of data.

Performance Metrics: Outline how campaign success will be measured, including KPIs, reporting frequency, and criteria for assessing performance.

Termination: Specify conditions under which either party may terminate the agreement, including notice periods and potential consequences.

Liability and Indemnification: Clarify limitations of liability for potential damages and responsibilities for indemnification related to claims arising from the services.

Dispute Resolution: Detail procedures for resolving disputes, such as mediation or arbitration, to avoid litigation if disagreements arise.

Governing Law: State the jurisdiction and governing law under which the agreement is interpreted and enforced.